As always, every dime of the money you spend to buy something from Tackle The Storm goes to help put the Magic Wand of Childhood (a fishing rod & reel) into a child’s hand after they have lost that ability to fish through a storm in their lives. BTW…the cookbook was printed several years ago and has ads in it that were relevant then, not sure they are relevant now but I left them in because it looks better than ripped pages…all the recipes though are the same…AND GREAT!!